Italian shoe brand partners Manchester United
Italian leather footwear brand Heroes has signed to supply Manchester United Football Club with its official footwear.
The company will produce a collection of high-quality Manchester United shoes, aimed at the club’s 659 million global followers, and the club’s first-team players and coaches will wear Heroes formal shoes when on official club duty.
Manchester United Group managing director Richard Arnold said: “Our partnership will not only provide our first-team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players.”
Heroes is a new company owned by Swiss investment group Da Vinci Luxury, which sold footwear brand Bruno Magli earlier this year.
