Crocs brings shoes to life with app-scannable char - footwearbiz: Lead

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Crocs brings shoes to life with app-scannable charms

10/09/2014
Crocs is launching a range of shoe charm’s for its children’s ranges that can be scanned with an app and then become part of a video game.

Caspar Thykier, the CEO at augmented reality firm Zappar, which is supplying the technology, said: “This range is an excellent example of the ways in which children’s charms are becoming more interactive.”

Matt Lafone, director of children's footwear at Crocs, said: “By providing zappable content to a range of our popular shoe charms, we take the excitement levels up a notch and provide an instant ‘wow’ for children and parents alike.”

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