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Reebok hires O’Neal to lead push into basketball

17/10/2023
Reebok hires O’Neal to lead push into basketball

Sports brand Reebok has appointed Shaquille O’Neal as president of its basketball division. The appointment of the newly created position comes on the heels of Reebok’s announcement earlier this month that it planned to refocus on team sports and basketball.  Reebok first worked with Shaquille ahead of his rookie season in 1992, introducing its...

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