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Reebok pushes into virtual realm with Futureverse tie-up

19/12/2023

Sports brand Reebok has partnered AI and metaverse technology provider Futureverse to ”broaden the ways consumers can interact with its products”. In 2024, the pair will debut Reebok Impact, a “digital shoe experience” that will allow consumers to access artificial intelligence and digital wearables.  Shara Senderoff, co-founder of Futureverse,...

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