Asics and Japanese start-up develop smart running - footwearbiz: Lead

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Asics and Japanese start-up develop smart running shoe

10/01/2020
Asics and Japanese start-up develop smart running shoe
Working closely with Japanese start-up and sensor technology specialists nnf (which stands for no new folk studio), Asics will be launching a range of smart shoes that offer data tracking and real-time analysis to give runners feedback and actionable insights. 

As demonstrated at CES 2020, the shoes’ prototype has nnf’s Orphe Track sensor embedded in Asics' Evoride running shoes. The smart shoes are expected to launch this year. 

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