Jimmy Choo owner invests in ‘regenerative’ leather
13/06/2023
The partnership is said to address the accelerated adoption of voluntary regenerative management and conservation practices in the US, where Capri sources much of its leather.
Expected to generate $3 million “on-the-ground” conservation impact, Capri will fund the project with matching contributions through NFWF with the aim of improving 150,000 acres of US grasslands to drive a more sustainable future for the leather industry through advanced regenerative agriculture practices, restoring the health of critical grazing lands in the Northern Great Plains, Southern Great Plains and Rocky Mountain Rangelands.
Capri CEO John Idol said: “Our partnership with NFWF represents an extraordinary opportunity to tackle climate change and improve grasslands through a first-of-its-kind partnership between fashion and the nation’s largest private conservation fund. We are proud to partner with NFWF to accelerate regenerative agriculture practices, improve biodiversity and drive positive environmental and social impacts in the leather supply chain.”
Image – Rocky Mountain rangeland – credit NFWF
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