Shoe companies embrace ecommerce: Micam Digital under way
Italian footwear show Micam Milano Digital is under way, with seminars taking place until the end of March and more than 100 exhibitors presenting collections until May 8.
Upcoming highlights including talks on leather by the organisers of Lineapelle, and WGSN trends updates.
Exhibitors will digitally show new products for autumn/winter 21/22 and the best of the spring/summer 2021 collections.
Siro Badon, chairman of Micam and Italian footwear association Assocalzaturifici, said: “The pandemic has greatly accelerated the process of digitalisation that was already under way and that we have been working on for years.
“We want to give the footwear sector our support in the digital transition process and help companies move towards a new way of doing business - one that is particularly useful at present, seeing as current travel restrictions make international sales campaigns impossible.
“Digital platforms have proved necessary for the disposal of stock, and we’ve also had to change the way we do training by activating webinars on specific subjects, since at the present moment our companies need technical expertise as well as a cultural evolution.
“Getting to grips rapidly with these innovations is a vital strategic lever if we are to avoid being overwhelmed by the new market dynamics.”
