Anta Group beats its 2019 Double 11 sales by 53%
20/11/2020
As of 23:59 on the same day, its Double 11 e-commerce turnover was roughly ¥2.8 billion RMB (around $425 million), an increase of 53% compared to the previous year’s full-day sales.
The the footwear and sportswear group's total e-commerce revenue has already exceeded ¥10 billion RMB (roughly $1.5 billion) in 2020.
Anta Group reached around 160 million consumers across its brands during the Double 11 shopping period, with new customers accounting for 83% of that profile.
Image: Anta.
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