Four sports groups make Global 500 report on brands
23/01/2020
Nike is the sports industry’s top brand, according to the list, placing at number 40, while adidas at 109, Uniqlo at 143 and Chinese group Anta at 446 are also included. Less sports-inspired apparel brands such as Zara (at 128) and H&M (at 135) are there too.
This report it is the work of London-based market research firm Brand Finance, which has published the Global 500 for four years now, choosing the World Economic Forum in Davos as the platform.
It studies brand measures such as brand strength, customer research and competitor benchmarking and links these to “commercial outcomes” to come up with a valuation for each brand on the list.
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