National Shoe Repair Awareness Week runs 13-19 October, and the Shoe Service Institute of America (SSIA) is celebrating by offering free marketing materials to help promote the shoe repair industry.

Under this year’s theme: "Take Care of Your Shoes and They Will Take Care of You”, materials include a poster (pictured), a press release, a bag stuffer and a Facebook cover image. 

Materials are available for download from the SSIA website. Along with tools and tips to help promote services and educate consumers, the site provides talking points and guidance on connecting with media. 

National Shoe Repair Awareness Week was created in the US by a congressional proclamation in 1994 for the purpose of educating consumers about the economic, environmental and physical benefits of shoe repair, as well as the breadth of services offered by shoe repair shops. It is celebrated the second full week of October each year.