Special-edition Havaianas showcase artists’ homela - footwearbiz: Lead

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Special-edition Havaianas showcase artists’ homelands

13/06/2019
Brazilian flip-flop brand Havaianas is embarking on a promotional campaign in Ibiza, Tel Aviv and Mykonos, taking over a beach location for the summer and inviting local artists to customise shoes.

Rafi Perez from Tel Aviv is known for his colourful artworks focusing on the city and the lively LGBTQ community.

Athenian Marina Vernicos takes her photographic inspiration from the beauty of Mykonos. 

The couple behind World Family Ibiza, a clothing brand in Ibiza, are inspired by the warmth of the island.

Customers will be able to buy the special-edition shoes at selected retailers in each resort.

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