Former Bottega Veneta CEO joins Tod’s - footwearbiz: Leading site for

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Former Bottega Veneta CEO joins Tod’s

27/02/2019
Footwear group Tod’s has appointed Carlo Alberto Beretta as the new general brand manager of its eponymous, flagship brand.

Mr Beretta is a former chief executive of luxury brand Bottega Veneta and has also previously worked for Valentino and Ermenegildo Zegna.

He will report to group general manager, Umberto Macchi di Cellere.

Towards the end of 2018, amid falling sales revenues, Tod’s chief executive, Diego Della Valle, said the group’s strategy for generating growth in the immediate future would centre on supplying new product to its stores every two months, with “strong and proper marketing and communications plans” to support them.

Industry commentators in Italy have said the appointment of Carlo Alberto Beretta is part of the execution of this plan.


Related stories:

Bottega Veneta wins top prizes at British Fashion Awards 04/12/2019
Bottega Veneta bounces back in Q3 28/10/2019
Tod’s unconcerned by dip in sales in Q1 14/05/2019
Online focus ‘the right road’ for Tod’s 02/05/2019
Tod’s believes in strategy despite dip in revenue 19/03/2019

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