Rocky Brands offloads Creative Recreation - footwearbiz: Leading site

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Rocky Brands offloads Creative Recreation

29/11/2017
US-based footwear group Rocky Brands has sold Creative Recreation to a private investment group for an undisclosed amount.

The sale includes the inventory, product designs, moulds and trademarks for the company, which it bought in 2014. 

Rocky Brands CEO Jason Brooks said: “We were pleased to reach a favourable agreement on the sale of the Creative Recreation brand and assets. Importantly, the sale allows us to focus on our profitable work, western, hunting and military categories where we believe our most important growth opportunities lie.”

Brands in the portfolio include Rocky, Georgia Boot, Durango, Lehigh, as well as the licence for Michelin.


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