Layoffs included in Rocky Brands restructuring
24/08/2016
The strategy includes reducing expenses, reorganising and refocusing its sales efforts and increasing the efficiency of its operations. As a result, Rocky Brands will reduce its US work force, a move which is expected to reduce operating costs by $3 million.
The company will dedicate more resources to its lifestyle products in an attempt to reduce its dependency on the weather and improve profits. It will also continue to invest in its internal manufacturing capabilities to capitalise on current strong demand.
“Our total focus at this time is on maximizing earnings and laying the groundwork for more consistent profitability in future years,” said David Sharp, CEO of Rocky Brands.
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