Micam reached ‘two important goals’
28/09/2017
The number of Russian buyers was up 32% over September 2016, as was the rest of the CIS area. This was followed by buyers from the US (+15%), China and Hong Kong (+7%).
Among EU markets, France was in pole position (+6.7%), followed by Germany (+4%).
High-end brands Fendi, Salvatore Ferragamo, Gucci, Prada and Tod’s appeared for the second time, and were joined by debutants Giorgio Armani, Jimmy Choo, Dolce&Gabbana, Sergio Rossi and Ermenegildo Zegna.
Annarita Pilotti, head of shoe manufacturers association Assocalzaturifici, said: “We have achieved two important goals: bringing big names in Italian fashion to the event for the second time in a row, and obtaining a new position on the trade fair calendar, managing for the first time to make the last day of the Micam coincide with the start of Fashion Week in Milan.”
Image: DJ Bob Sinclar entertains crowds in the luxury hall
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