Oboz looks to boost brand presence

08/02/2017
Outdoor footwear company Oboz has formed a new marketing team in an attempt to further build its brand presence in the footwear market. 

It has promoted Christian Mason to the position of vice president of sales and marketing. He joined Oboz in 2014 and has experience managing its independent sales force, as well as building relationships with key retailers. 

Steve Lowry will take on the role of sales and marketing coordinator. This newly-created position encompasses a wide variety of duties and projects, including coordinating communications with sales teams, managing sales promotions and professional purchase programs, and overseeing digital marketing management. He will also plan sales meetings and trade shows.