Footwear factories benefit by opening their doors to UAE buyers
30/11/2016
Zero Grau took place in the footwear manufacturing city of Gramado in Rio Grande do Sul from November 21-23. Abicalçados, led by sales promotion specialist Patrícia Ledur, worked with export promotions agency Apex-Brasil to set up a series of factory visits, in parallel to attendance at Zero Grau, for a group of buyers representing KM Trading from the UAE.
KM Trading runs 30 footwear stores in different parts of the UAE and imported 800,000 pairs of shoes in 2015, with 25% coming from Brazil. Patrícia Ledur set up for the company’s representatives to see production facilities run by Usaflex in Igrejinha, by Pegada in Dois Irmãos, by Toni Salloum and by Freeway in Franca and to hold meetings with Andacco from São Sebastião do Paraíso.
Ms Ledur said afterwards that the buyers from the Middle East had enjoyed seeing not just the exhibition, but also shoe production facilities first hand. She said KM Trading had placed orders with most of the companies that opened their doors to its representatives, estimating the initial value of these orders at $500,000, but with the prospect of doubling this in the coming months.
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