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New creative director for K-Swiss brand

01/06/2016
K-Swiss Global Brands (KSGB) has appointed Sean O’Shea as creative director for the K-Swiss brand. He will oversee all aspects of product design and will report directly to K-Swiss president, Barney Waters.

“O’Shea is a respected veteran with a track record of design innovation and commercial success”, said Waters. “Everyone knows K-Swiss’ strength in heritage court style, and now Sean will lead us into the next phase of our brand development.”

Mr O’Shea arrives at the US footwear company from Puma, where he was head of design for running and training. During his career he has also occupied the roles of senior footwear designer for Nike Basketball and vice president of men’s footwear at Marc Fisher.

“K-Swiss is a legendary sneaker brand with a truly amazing heritage story. The team’s goals speak to my own vision of footwear design and I’m excited to be part of such an iconic brand and talented team,” says O’Shea.

Related stories:

K-Swiss on ‘aggressive’ acquisition trail 04/06/2015
K-Swiss buys fast-growing OTZ brand 21/05/2013
New owner revamps K-Swiss leadership team 02/05/2013
K-Swiss and Künzli end trademark dispute 14/03/2012
K-Swiss makes a loss but revenues up 17% 20/02/2012
K-Swiss signs martial arts fighter 04/02/2011

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