K-Swiss buys fast-growing OTZ brand - footwearbiz: Leading site for gl

News

K-Swiss buys fast-growing OTZ brand

21/05/2013
E.Land and K-Swiss have bought the US-based footwear brand that models its styles on oldest shoe ever found - worn by Oetzi, the prehistoric iceman found frozen in the Austrian Alps in 1991.

OTZ Shoes will operate as an independent subsidiary of K-Swiss, with key executives remaining in place. The acquisition marks the first addition to the K-Swiss portfolio since the completion of its April 30 merger with Taiwan's E.Land.

"OTZ Shoes has done a tremendous job establishing distinction and elevating the bar in the comfort market," said Larry Remington, CEO of K-Swiss. "We believe that with our resources and infrastructure, we can help the brand dominate the contemporary comfort category and realise its global potential."

OTZ has grown 300% every year since its launch in 2009 and is now sold in 23 countries.

Related stories:

New creative director for K-Swiss brand 01/06/2016
K-Swiss on ‘aggressive’ acquisition trail 04/06/2015

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.