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Toms celebrates One Day Without Shoes

11/05/2016

US footwear brand Toms has asked people to share pictures of their bare feet on Instagram to help provide children in need with shoes.

‘One Day Without Shoes' on May 10 was an event organised to raise awareness of the health and education issues facing children and the importance of proper footwear.

Using the hashtag #withoutshoes, Toms wanted participants to experience the importance of proper footwear and take a picture without their shoes on. The company will give away a pair of shoes for every unique photo shared, up to 100,000 in 10 different countries.

By the end of 2016 Toms hopes to have delivered nearly 3 million pairs of shoes to children in need in partnership with non-profit organisation Children International.


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