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Columbia realigns Montrail as sub-brand

10/02/2016
Columbia realigns Montrail as sub-brand

Columbia Sportswear has realignment of the Montrail trail running footwear brand as a sub-brand of its flagship Columbia brand.

Beginning in spring 2017, Columbia’s trail running apparel, footwear and accessories will be badged Columbia Montrail.

“We see trail running as a natural fit for Columbia and a significant growth category,” said Joe Boyle, senior vice-president of Columbia brand merchandising and design.

“Trail runners put their gear through some of the most challenging environments imaginable. We look forward to delivering a line of innovative trail running gear that helps runners perform to the best of their abilities.”

Image credit: Columbia

 


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