Columbia changes tack on footwear subsidiary
Outdoor apparel and footwear firm Columbia Sportswear Company has made management and operational changes to its Mountain Hardwear and Montrail subsidiary brands.
Effective
May 1, all sales, marketing and service functions for trail running and
hiking footwear maker Montrail Inc. will be realigned under the
management team of Mountain Hardwear Inc., a subsidiary acquired by
Columbia in 2003.
"We see this as an ideal marriage of two specialty brands," said Tim Boyle, president and CEO of Columbia Sportswear. "The Mountain Hardwear customer and the Montrail customer are often the same and the management team at Mountain Hardwear knows that demographic very well."
Mountain
Hardwear and Columbia Sportswear will work together on product
direction and development using the existing Montrail footwear team in
the Columbia Sportswear headquarters in Portland.
