adidas renews Team GB Olympic deal for eight years - footwearbiz: Lead

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adidas renews Team GB Olympic deal for eight years

21/04/2015
The UK’s Olympic team, Team GB, has renewed its partnership with sportswear brand adidas for eight years, taking it up to the 2024 Olympic Games.

The new deal, which covers Summer and Winter Games, continues a long-standing relationship between Team GB and adidas, which began 31 years ago at Los Angeles 1984. As well as being the team’s official sportswear partner, adidas will be the team’s official licensee and will also produce supporter apparel, accessories and footwear.


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