Bearpaw Footwear hires new international business director
US shoe brand Bearpaw Footwear has announced the hiring of Richard Marten as its new vice president of international business development.
As part of the firm’s plans for growth and expansion in 2012, Mr Marten will lead the charge in expanding Bearpaw’s presence in foreign markets where the company does not currently have brand penetration. In addition to managing Bearpaw’s current global distribution network, Mr Marten will work directly with the product development and marketing teams to develop a global strategy that allows Bearpaw’s partners to act on a local needs basis.
“I am extremely excited to be joining the team at Bearpaw,” said Mr Marten. “The passion and enthusiasm is infectious and I’ve always been a big fan of the brand. I’m excited to get started as we take the business to the next level.”
Mr Marten has over 20 years experience in the sporting goods and outdoor industries and over seven years experience in international product management. He was worked with national brands including Reebok, And 1 Basketball and Columbia Sportswear.
“Rich will be an integral part of our team this year as we continue to build and expand the global Bearpaw brand,” said Bearpaw CEO Tom Romeo. “We are excited to have someone with the experience Rich has in the sporting goods and international business industry to be joining our family.”
