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Swarovski lends sparkle to Puma’s 75-year celebrations

04/10/2023
Swarovski lends sparkle to Puma’s 75-year celebrations

Germany-based athletic shoe company Puma has joined hands with Swarovski Creators Lab to launch a bedazzled version of its classic Puma Suede trainer, first released in 1968.

Making their debut alongside a similarly encrusted black hoodie, the $550 shoes feature rows of carefully placed green gems, all cut “to catch the light with every step”.

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