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Beijing sports festival leads to big gains at adidas

06/09/2023
Beijing sports festival leads to big gains at adidas

Figures released by Chinese retailer JD.com suggest that sports brand adidas saw a 350% year-on-year jump in athletic footwear transaction volumes during last month’s 8.8 Beijing Sports Consumption Festival.

The event, which takes place every August 8, has ran each year since 2020.

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