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Nike pairs up with Tiffany’s

01/02/2023
Nike pairs up with Tiffany’s

High-end jeweller Tiffany & Co, headquartered in New York City, has previewed its collaboration with Beaverton, Oregon-based athletic footwear giant Nike under the tagline “A legendary pair”.

The shoe, called the Air Force 1 1837, is a largely black take on Nike’s Air Force 1 Low trainer style. Its only touches of colour come from a subtly co-branded Swoosh rendered in “Tiffany Blue” on the otherwise all-black suede upper, plus minimal silver accents that nod to Tiffany’s stature in the hard luxury sphere at both the tongue and heel. A simple shoebox in the same blue, with a white Swoosh on the top, is especially evocative of Tiffany's well-known packaging: a little blue box tied with a white satin ribbon.

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