US publishing house Actual Source will release a new book by sports brand Nike, titled No Finish Line, on February 14.

The pocket-sized volume traces key design and innovation moments in the company’s history over the past half century and includes essays and speculative fiction, all of which paints a picture of “major shifts” coming for activewear design in the next 50 years. In a foreword, chief design officer John Hoke said the book’s title is meant to underline the brand’s “belief in the limitless potential of sport – and design”.

Share this story: