Research published by PwC has identified that 42% of respondents to its June 2022 Global Consumer Insights Pulse Survey believe that locally and domestically made products are of higher quality.

Eight out of ten individuals across the global sample indicated that they would be willing to pay more for these items, citing a desire to support their local economy (60%), shorter delivery lead times (42%), a wish to know where and how their purchases were made (38%), patriotism (35%) and a belief that buying articles made in-country would help lower their carbon footprint (33%) as among the reasons why.

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