As Reebok returns to growth, adidas mulls its future
16/12/2020
German sportswear group Adidas is considering selling Reebok as part of a five-year strategy that will be announced in March. Adidas bought Reebok in 2006. Following a turnaround plan it called ‘Muscle Up' in 2016, Reebok returned to growth in 2019. Last year, Reebok sales increased 2%, driven by double-digit growth in North America. Adidas...
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