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Commercial launch for Reebok’s ‘plant-based’ shoe

02/10/2020
Commercial launch for Reebok’s ‘plant-based’ shoe

The director of advanced development in Reebok’s Future team has described the challenges he faced researching and creating a "plant-based" shoe, as part of Forever Floatride GROW running shoe’s launch campaign. Mike Andrews was challenged by boss Paul Litchfield to build a plant-based shoes platform in 2014.  His team envisaged a shoe that...

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