Outdoor industry must work hard to keep new enthusiasts engaged

15/06/2020

The chief executive of outdoor footwear brand Icebug, David Ekelund, has highlighted five main strategies on which to base his business’s recovery from the covid-19 crisis. Mr Ekelund, who is also the current chairman of the Scandinavian Outdoor Group, said he thought these ideas would resonate with other brands and with the whole of the outdoor...