Sneaker marketplace GOAT expands into apparel, soon to reach China
GOAT, the self-described “global destination for authentic sneakers”, is adding apparel and accessories to its platform. The new additions are currently only available on the site’s apps, but are coming soon to GOAT's website and its WeChat Mini Program in China. GOAT.com is marketplace of new and secondhand high-end sneakers for some 20 million members. The company says it has added more than 50 new apparel and accessory brands to its product catalog with additional expected before the end of the year.