Adidas embraces 3D printing with midsole concept
12/10/2015
Adidas has launched a prototype shoe with a customisable 3D printed midsole, which it claims can offer “unprecedented individualised support and cushioning”.
Futurecraft 3D is a prototype and a “statement of intent”, launched in collaboration with 3D printed insole maker Materialise.
Adidas says the idea is that consumers will run on a monitored treadmill and have their feet measured by scanners, and the insole will be printed in store.
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