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Adidas' new strategy leads to ‘robust’ first-half growth

12/08/2015
Adidas' new strategy leads to ‘robust’ first-half growth

German sportswear group Adidas has reported “robust” growth in the first half with Adidas and Reebok sales up 10% and 8% respectively on a currency-neutral basis.

It said comparisons for the second quarter were difficult following the World Cup in 2014, but that revenues grew 15% during the second quarter to €3.91 billion.

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