Adidas makes ‘successful’ start and backtracks on Reebok
08/05/2015
German sportswear group adidas has posed a 9% increased first quarter sales on a currency neutral basis.
Group revenues grew 17% to € 4.1 billion driven by a double-digit increase at adidas as well as high-single-digit growth at Reebok.
The combined sales of the adidas and Reebok brands grew in all market segments except Russia/CIS. Revenues in Western Europe increased 11%, 7% in North America while revenues in Greater China were up 21% on a currency-neutral basis.
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