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Pared-back Crocs confident in new strategy

03/08/2015
Pared-back Crocs confident in new strategy

A new strategy to refocus the brand on a narrower range of products and fewer stores has helped Crocs deliver flat revenues for the quarter ended June 30. Revenue was $345.7 million, “in line with expectations”. On a constant currency basis, revenue decreased 1.1% compared with the prior year. CEO Gregg Ribatt said business is “stabilising”...

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