News

Crocs brings shoes to life with app-scannable charms

10/09/2014

Crocs is launching a range of shoe charm’s for its children’s ranges that can be scanned with an app and then become part of a video game. Caspar Thykier, the CEO at augmented reality firm Zappar, which is supplying the technology, said: “This range is an excellent example of the ways in which children’s charms are becoming more interactive.”...

To continue reading this story, please sign in or register.

Related stories:

Crocs changes CEO and will close shops after 2016 loss 08/03/2017
Crocs reaches ‘inflexion point’ as it aims for better 2016 03/03/2016
Pared-back Crocs confident in new strategy 03/08/2015
Crocs hit with $19m loss after China errors 03/03/2015
Crocs completes management shake-up with CEO appointment 17/12/2014
Crocs parachutes in Reebok exec 30/07/2014
Crocs to close up to 100 stores as part of new plan 23/07/2014
Crocs blames exchange rates for plummeting income 07/05/2014
Crocs outlines social and sustainability achievements 09/04/2014
Crocs admits 2014 will be ‘transitional’ 26/02/2014
Crocs chief executive to step down 02/01/2014

Footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.