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‘Obsess the details’ advises Nike researcher

11/09/2014
‘Obsess the details’ advises Nike researcher

Nike researcher Matthew Nurse has said the team at the company’s research lab improve product by obsessing over it.

“What really motivates us is when we see our products being used on the field of play, whether it’s at a pinnacle event like the Olympics or the World Cup, or just seeing someone out on a run.

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