Converse to launch new basketball shoes
Massachusetts-based Converse, a subsidiary of Nike, is approaching its centennial year this basketball season, and is to launch nine new performance basketball shoes. This includes the WADE 3 signature shoe, the Team WADE 1.3, the Team WADE TFC, Converse 099, Converse Hops, Game Time, Showtime, Dumalis and the Heatseek.
The companyhas an extensive NBA athlete roster , including long-term relationships with Dwyane Wade (Miami HEAT), Kirk Hinrich (Chicago Bulls), Jameer Nelson (Orlando Magic) and Andre Miller (Philadelphia 76ers). New additions include Udonis Haslem (Miami HEAT), Kyle Korver (Philadelphia 76ers), Orien Greene (Sacramento Kings), Maurice Evans (Los Angeles Lakers) and rookies Acie Law IV (Atlanta Hawks) and Alando Tucker (Phoenix Suns).
Converse will be the shoe and athletic apparel outfitter of Marquette University men’s basketball team, who were led to the 2003 NCAA Final Four by Dwyane Wade. For the next six seasons, it will outfit the Golden Eagles with game, practice and off-court apparel including jerseys, performance shorts and t-shirts. Marquette players will have a choice of four Converse basketball shoes including the Converse 099 shoe, the WADE TFC Team shoe, the WADE 1.3 Team shoe and the WADE 3 shoe.
