Ferragamo to push craftsmanship in a return to its roots
28/10/2025
The group has embarked on a shake-up to try to turn its fortunes around, part of which is strengthening its core categories of footwear and leathergoods, ”balancing heritage and innovation”.
Its marketing campaigns have a renewed focus on craftmanship and “timeless elegance”.
Positive results were driven by the North American, European and Latin American markets, which more than offset the challenging luxury goods context in Asia, said the company.
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