K-pop star is new Loewe brand ambassador
Spanish luxury brand Loewe has named K-pop star Lee Taeyong as a new global brand ambassador.
On making the announcement, Loewe said the singer had stood out for his dedication to style and his “passion for fashion”. Within this, it said Taeyong had long been “a faithful follower of Loewe’s artisanship and innovative design”.
In formalising its relationship with the Korean star, it said he would help bring all the core elements of its autumn-winter 2023 collection to K-pop’s huge audience.
Loewe has described this collection as combining “sculptural essentialness with clean shapes and daring details”.
Products Taeyong will show off will include T-shirts, tracksuit-style trousers and a parka, but also Loewe’s small convertible backpack in black calfskin and its Mini Puzzle bag in sand-coloured lambskin.
In terms of footwear, products that stand out include the Flow Runner athletic shoe in suede and nylon, and sliders in foam rubber.
