New owner will unlock Footasylum’s “full potential”
02/08/2022
JD Sports acquired Footasylum in 2019, but competition authorities in the UK ordered the group to sell its acquisition on because, the authorities said, the tie-up between the two retail groups meant a reduction in competition and a worse deal for customers.
Aurelius founding partner, Dr Dirk Markus, said: “Footasylum has long been a staple of the UK high street and go-to shop for customers seeking high-end branded sportswear. As a standalone business, Footasylum has the potential to become an innovative retailer of sportswear and we are eager to unlock the company’s full potential.”
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