Streetwear favourite to shape Bally
Swiss luxury footwear, leathergoods and fashion brand Bally has made Rhuigi Villaseñor, the founder of high-end US streetwear label Rhude, its new creative director.
Mr Villaseñor will oversee Bally’s artistic direction from his home base of Los Angeles, in addition to frequent periods spent in Switzerland. His debut collection for the brand will be presented in time for spring-summer 2023.
Chief executive of the Swiss company, Nicolas Girotto, commented: “Over the past three years, we have redefined our positioning, successfully consolidating the brand across product offering and customer touchpoints.
“Having acutely followed Rhuigi’s ascent I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders. His deep understanding of Bally’s history, couples with a distinct appreciation of the Swiss lifestyle, will be instrumental in ushering the brand into the future.”
For his part, Mr Villaseñor added that he is looking forward to “invigorating and modernising” Bally, while “respecting its longstanding tradition and sharing its story further with a wider community”.
Rhuigi Villaseñor by Lea Colombo.
