Roger Vivier partners Shinsegae in Seoul
French luxury brand Roger Vivier, controlled by Italy’s Tod’s group, has launched a pop-up boutique inside Shinsegae department store’s Gangnam branch in the South Korean capital of Seoul, local media have reported.
Located on the store’s first floor, the pink (a signature colour of the brand) and blue retail concept will remain open until December 26.
Limited-edition leathergoods articles, jointly thought up by Roger Vivier in collaboration with the department store itself, are exclusively available for sale.
The brand’s Tuscan-born creative director, Gherardo Felloni, has created a pink cat character named Roger especially for the project, which adorns the insole of limited-edition Viv’ skate sneakers and the interior pockets of the RV Nightlily mini bag, for instance.
Both models have similarly been decorated, albeit discretely, with Shinsegae’s own “Pubila” bear character to mark the occasion of the collaboration.
