Luxury spin for Japanese upcycling
15/12/2021
The initiative recently culminated in an exhibition, the title of which loosely translates to “denim in the future”, which was assembled in partnership with around fifty local and international fashion industry players, such as department stores Isetan and Hankyu and brands Sergio Rossi, Golden Goose, Doublet, 3.1 Phillip Lim, Facetasm, Anrealage and Pellico.
Around 150 product samples were put on show as part of the initial display. Together, the creations form the first batch of upcycled denim articles reinterpreted by global designers as a result of the link up with Japanese department stores.
Mr Yamazawa told local media that sustainability was his main concern, but also said that it would be “great” if his brand of eco-consciousness could be re-presented as fashion.
Italian footwear brands Sergio Rossi and Pellico participated in the exhibition. Credit: Ryosuke Motohashi.
Share this story:
