The insert is made from Eco-Cordura, created with reclaimed waste resources, while the sole and laces also incorporate recycled materials. 

John Roberts, CEO of  Australian Wool Innovation, parent company of The Woolmark Company, said: “Merino wool is  increasingly present in the world of the younger generations, who care not only about performances but also about durable and environmentally friendly materials.

“The inclusion of Merino wool in Levi’s boot not only highlights the versatility of the original performance fibre, but also shines a spotlight on the sustainable nature of the fibre.”