All licensees will be able to take advantage of the 50% reduction until June 2021, with the application fee also waived for new licensees who pay for their own product testing using an authorised laboratory. 

Woolmark managing director Stuart McCullough said: “The revised programme will allow licensees to navigate industry, consumer and economic challenges in the current climate and promote their wool and wool-rich products to our extensive global network.” 

This fee relief coincides with the launch of the Meaning Behind The Mark film, which details the five-step process products go through to earn the certification.

Photo credit: Woolmark

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