Micam to return to traditional form
Italy-based footwear fair Micam has announced a "return to normal" for September’s edition, explaining "this is the only way to revive an industry that makes an essential contribution to the Italian economy”.
Micam chairman Siro Badon said: “We can finally get started again in our traditional form.”
The show will be held over three days rather than four, presenting a preview of the spring/summer 2022 collections and the latest trends in footwear.
Mr Badon added: “We have been working tirelessly to provide all the tools necessary to re-launch business opportunities, negotiate orders and help Italian companies penetrate international markets.
“Synergies between the physical and virtual events will be reinforced. The Covid emergency and the resulting travel restrictions have taught us the importance of speeding up digitalisation to reach and fulfil the needs of people who are unable to attend the event in person.”
The Micam Milano Digital Show platform will be offered in addition to the physical event, between September 15 and November 15 2021, allowing brands to schedule visits and meetings with buyers before, during and after the trade fair. Micam X, the Micam Milano innovation hub which went online in its new digital version between March and May 2021, registering more than 31,000 views, will also be back in September.
The fair will take place in its usual home, Fiera Milano Rho, between September 19 and 21, 2021.
