ADC in search of new cohort of bright start-ups
French leather industry initiative Au-Delà du Cuir (ADC) has opened its 2022 programme.
Each year, ADC chooses between five and ten emerging, French brands to take part in its programmes. These companies receive personalised coaching to help them develop their businesses. Candidate companies for the new intake have until July 18 to apply.
Criteria for inclusion are that the companies have to be recent start-ups, and to have turnover of more than €50,000 (to be part of the Emergence programme) or €250,000 (for the Growth programme).
ADC says that they should make products that are “unusual, desirable and creative”, preferably manufactured in France or another part of Europe. It also expects the people running each company to be able to show that they are ambitious and have the capacity to run a company and also be part of a team.
Since 2012, Au-Delà du Cuir, which means ‘Beyond Leather’, has worked to provide a link between traditional French leather artisanship and the challenges of the international market.
